NurseGrid holds a unique opportunity to bring moments of joy to a demanding profession. With that in mind, we designed the end-of-year campaign as a focused brand experience—tailored specifically to the needs of nurses—infusing excitement, reflection, and a touch of "ha ha" into an otherwise high-pressure career.

After the first year’s recap, I felt the share functionality fell short and prioritized making it more intuitive the following year. Surprisingly, even with the improved sharing experience, 90% of users still chose to share their own screenshots or screen recordings. It became clear that the NurseGrid community tends to be especially creative in how they present their posts. Notably, the full moon graphic emerged as the most shared element two years in a row. We gave it more prominent placement this year, and moving forward, I’d explore incorporating other nurse-specific “superstitions” to tap into that same sense of cultural resonance.

Given the focused scope of the end-of-year experience, we prioritized clarity by producing animated references that captured the full interaction flow. While we provided lightweight flow documentation, real-time collaboration played a key role—I partnered closely with our lead developer throughout the two-week sprint to address design intent questions as they arose, ensuring a smooth and accurate implementation.